Welcome, I’m Really Glad You're Here!

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I’m here to help you transform your [business/health/life/etc.]

Hey, I'm Julie!

I started as a massage therapist with a dream and absolutely no business plan. I was the person Googling "how much should I charge" at midnight, undercharging because I was terrified of losing clients, and burning out trying to do all the marketing "right." I built a practice from scratch, made every mistake possible, and eventually grew it into a successful studio with a full team.

After selling my practice, I became a business coach for wellness providers and spent over a decade helping massage therapists, acupuncturists, and bodyworkers build sustainable businesses. I got my MBA, dove deep into systems and strategy, and eventually moved into the tech world as a Product Manager and AI software developer, building marketing automation tools and learning how technology could actually support small business owners instead of overwhelming them.

Ever since, I've been able to bring together everything I learned from being in the treatment room, running a business, coaching thousands of providers, and building software, including some pretty cool things like:

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Creating pricing tools that actually account for the reality of wellness work (not just generic business calculators)

Building AI-powered marketing systems that feel human and authentic (not robotic or salesy)

Designing business programs that work for heart-centered practitioners who don't want to become influencers or hustle-culture converts.

Now my work lives at the intersection of wellness, business, and smart technology. The Aligned Practice is where I bring it all together, so you don't have to figure it out alone or reinvent the wheel.